Professional Photography

Lifetouch Photography

Lifetouch Photography Detail

Lifetouch, originally named National School Studios, is a photography company founded in 1936 by Bruce Reinecker and Eldon Rothgeb. Lifetouch has its corporate headquarters in Eden Prairie, Minnesota, with production plants in Chesapeake, Virginia; Chico, California; Ohio; Muncie, Indiana; Winnipeg, Manitoba; Reno, Nevada; and Chattanooga, Tennessee. In 1978, 100 percent of the company's ownership was transferred to its employees, and it now promotes itself as the largest employee-owned company in the photography industry. Lifetouch specializes in school portraits. The Portrait Studio Division also operates as The jcp portraits and The Target Portrait Studio. The newest addition to the Portrait Studio Division of the company is the Premier brand Flash! Digital Portraits and Cilento Photography.
Paul Harmel is the current CEO and Chairman of the Board. The other board members include John Anderson, James Campbell, Richard P. Erickson, Donald Goldfus, Richard Hassel, Ted Koenecke, P. Robert Larson, and Randolph Pladson.
On November 9, 2011, Lifetouch Inc. announced that it had purchased all of Olan Mills photography business, Church Directories and Portrait Studios, corporate functions and their production operation in Chattanooga, Tennessee.

Lifetouch Photography

Types Of Photography

Types Of Photography Detail

Advertising photography: photographs made to illustrate and usually sell a service or product. These images, such as packshots, are generally done with an advertising agency, design firm or with an in-house corporate design team.
Fashion and glamour photography usually incorporates models and is a form of advertising photography. Fashion photography, like the work featured in Harper's Bazaar, emphasizes clothes and other products; glamour emphasizes the model and body form. Glamour photography is popular in advertising and men's magazines. Models in glamour photography sometimes work nude.
Crime scene photography consists of photographing scenes of crime such as robberies and murders. A black and white camera or an infrared camera may be used to capture specific details.
Still life photography usually depicts inanimate subject matter, typically commonplace objects which may be either natural or man-made. Still life is a broader category for food and some natural photography and can be used for advertising purposes.
Food photography can be used for editorial, packaging or advertising use. Food photography is similar to still life photography, but requires some special skills.
Editorial photography illustrates a story or idea within the context of a magazine. These are usually assigned by the magazine and encompass fashion and glamour photography features.

Types Of Photography

Photography Studio

Photography Studio Detail

A photographic studio is both a workspace and a corporate body. As a workspace it is much like an artist’s studio, but providing space to take, develop, print and duplicate photographs. Photographic training and the display of finished photographs may also be accommodated in a photographic studio. Accordingly, the workspace may possess a darkroom, storage space, a studio proper - where photographs are taken, and a display room, as well as space for other related work.
As a corporate entity, a photographic studio is a business owned and represented by one or more photographers, possibly accompanied by assistants and pupils, who create and sell their own and sometimes others’ photographs.
Since the early years of the 20th century the corporate functions of a photographic studio have increasingly been called a “photographic agency,” leaving the term “photographic studio” to refer almost exclusively to the workspace.
Today many studios have sprung up to serve the ever growing media industry. In London an example of this is Dewar Studios in Great Titchfield Street near Oxford Street.

Photography Studio

Wedding Photography Packages

Wedding Photography Packages Detail

Wedding photography is the photography of activities relating to weddings. It encompasses photographs of the couple before marriage (for announcements, portrait displays, or thank you cards) as well as coverage of the wedding and reception (sometimes referred to as the wedding breakfast in non-US countries). It is a major commercial endeavor that supports the bulk of the efforts for many photography studios or independent photographers.
Like the technology of photography itself, the practice of wedding photography has evolved and grown since the invention of the photographic art form in 1826 by Joseph Nicéphore Niépce.[1] In fact, an early photograph, recorded some 14 years after the fact, may be a recreation for the camera of the 1840 wedding of Queen Victoria to Prince Albert. However, in the early days of photography, most couples of more humble means did not hire a photographer to record the actual wedding itself. Until the later half of the 19th century, most people didn’t pose for formal wedding photos during the wedding. Rather, they might pose for a formal photo in their best clothes before or after a wedding. In the late 1860s, more couples started posing in their wedding clothes or sometimes hired a photographer to come to the wedding venue.

Wedding Photography Packages

Photography Lessons

Photography Lessons Detail

The New York Institute of Photography was founded in 1910, according to early brochures, by Emile Brunel. At the time, he named the school the E. Brunel School of Photography[4]. Emile was a sculptor/artist/photographer best known for his celebrity portraits[5].
NYIP was officially registered as a business with the Supreme Course of the State of New York in 1915.
In its early days, NYIP was a residential school, with offices in Manhattan, Brooklyn, and Chicago. The instructors were always professional photographers. The Manhattan offices, where the main course was originally developed covered 15,000 square feet (1,400 m2) of space. A home study course was added in the 1940s but was not as popular as the face to face lectures.
NYI was first given educational accreditation when the National Home Study Council announced its inaugural class in 1956. Around that time the company was bought by Harold Deckoff, who was a printer who established the Tribune Publishing Co.
In 1971, shortly after Harold Deckoff’s death, NYIP went bankrupt. Marvin Deckoff, Harold’s son, bought the rights to continue the business. In 1976, he sold the business to Don Sheff. Marvin and Don worked together to rebuild the business from the ground up. They rewrote course materials, began trying different types of advertising, and worked on expanding the home study courses.
In addition to the courses, the New York Institute of Photography has printed a number of books on various photography subjects, including Motion Picture Directing[6] and Motion Picture Photography[7].
In 2012, the New York Institute of Photography announced that it was partnering with Distance Education Russia, to create a Russian-language version of its Complete Course in Professional Photography[8]. Today, NYIP is the world’s largest and oldest photography school, with over 20,000 graduates worldwide.

Photography Lessons

Thursday 13 December 2012

Lifetouch Photography

Types Of Photography

Photography Studio

Wedding Photography Packages

Photography Lessons